Butt Collector menghadirkan titik sederhana di ruang publik agar puntung rokok dapat dipilah dari sumbernya dan tidak tercecer sembarangan.
A Butt Collector is a reminder that a bigger habit can start from a simple point. In public spaces, these collection points help adult smokers dispose of cigarette butts more responsibly.
Through #PuntungBeruntung, Nojorono invites the public to see the post-consumption phase as an important part of the product journey. Collected butts are not only kept away from public spaces, but also open room for education and broader collaboration.
Each Butt Collector point becomes a symbol of small changes practiced consistently: sorting from the source, caring for shared spaces, and building a new habit that is more mindful of the surrounding environment.
